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From the studio

Insights & Work

Practical articles and a close look at selected work — what we've learned and what we've built.

Portfolio

Selected work

The twin-ex.com homepage — the cinematic, bilingual hero with the studio's 'Same business. Next level.' headline.
Website · Conversion

twin-ex.com

A cinematic, bilingual studio site engineered to turn visitors into qualified leads.

2026Read the case study
The Twin-Ex platform dashboard — live profit-and-loss, active projects and KPIs in one operations view.
Software · Automation · BI

Twin-Ex Platform

A custom operations platform — automations, live dashboards, and AI agents that run the back office so a small team operates like a big one.

2026Read the case study
The SHAI assistant open inside the Twin-Ex platform — a daily briefing with its tool calls and a live cost meter.
AI agent · Operations

SHAI

SHAI is the AI agent we built to run Twin-Ex itself — it reads the entire business (pipeline, finance, inbox, calendar, knowledge base) and drafts the email, the meeting, the deck and the daily summary, with a human approving every action.

2026Read the case study
The Tiger Sport homepage hero — "The training starts here" over a moody gym photo, in the store's black-and-gold brand.
E-commerce · CMS

Tiger Sport

A full T4 e-commerce build for a family-run sports-equipment store — storefront, CMS, admin dashboard and order operations, so a non-technical owner runs the whole digital side of the business himself.

2026Read the case study
The Twin-Ex client portal sign-in — a one-time email code, no passwords.
Client portal · Guide

Client Portal

The portal is your project's home: sign in with an email code — no passwords — and see the proposal, the signature, the payment, the requirements and the progress in one place. This page doubles as the guide: what every screen does and what to do at each step.

2026Read the case study
Writing

Articles & guides

A single clay brick laid down first on a sheet of cream paper, four more stacked and waiting
STRATEGY · 5 MIN READ

What to Build First as an Israeli SMB

You have one budget cycle to make a real digital investment. Do not start with the website — here is the order that pays back fastest, and why most owners get it backwards.

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An illuminated menu board with every item and its price listed in the open
ESSAY · 7 MIN READ

The Honest Case for Transparent Pricing

Why we publish every number on the website — and why the data says hiding it costs you the buyers you actually want.

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