Case study · Tiger Sport · 2026

Tiger Sport

A 19-year family sports store — from zero online presence to a full e-commerce operation.

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Tiger Sport is a family-run sports and fitness equipment store in Tira, open for 19 years. We built the entire digital side of the business: a storefront, a CMS, an admin dashboard and order operations — built so a non-technical owner runs all of it himself, from day one.

A loyal customer base in the physical shop — and zero digital presence: no website, no way to browse the catalog remotely, no way to take an order outside store hours.

What this called for was never a brochure site with a contact form at the bottom — it was one system tying storefront, content, stock and orders together.

  1. 01 / 05

    The storefront

    167 real products from the supplier catalog, spread across 16 categories — treadmills, exercise bikes, strength machines, football, swimming and more. Search and filtering by brand, price and category, a shopping cart, and a product page with installment pricing.

    16 categories · search and filters
  2. 02 / 05

    A self-managed catalog

    The product form is deliberately built for a non-technical owner — no slug, no SKU, no jargon. Just a name, a price, a photo and a stock count, with variants (size, colour) revealed only when actually needed; category management comes with its own images.

    The admin "New Product" form — name, category, description and price, with no slug or SKU in sight.
  3. 03 / 05

    Orders and shipping — from one place

    Every order moves through clear statuses — pending, paid, shipped, cancelled — and stock decrements automatically with every order, no manual updates. When a product runs low, the admin flags it ahead of time; and every order carries direct Waze, WhatsApp and call buttons for the customer's details — so delivery or pickup is coordinated without leaving the screen.

    A product page in the store — price, installments and add-to-cart.Installments — computed on the page
  4. 04 / 05

    A dashboard that opens on what matters

    The owner's home screen shows revenue, low-stock products, pending orders and site traffic — with shortcuts to the frequent actions (a new product, a category, a coupon). Not a generic admin panel, but a screen built around what a shop owner actually checks every morning.

    The Tiger Sport admin dashboard — revenue, pending orders, low stock and quick actions.
  5. 05 / 05

    A site editor — no code involved

    The owner picks which products appear on the homepage and the shop page himself — point and click in the interface, zero code. He does not depend on us for content changes, and that was exactly the goal.

The homepage — "The training starts here", in the store's black-and-gold brand.
Fig. 1The homepage — "The training starts here", in the store's black-and-gold brand.

The store went from a phone number and a physical location to a complete digital operation the owner runs himself — catalog, content and orders, end to end.

167products, self-managed
Zero → liveno site before this
Full stackstorefront + CMS + admin
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