Case study · Smart Form · 2026

Smart Form

A self-serve intake that turns every inquiry into a scoped, qualified brief.

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The Smart Form is the front door of Twin-Ex: instead of a dead contact form, a guided self-serve intake that returns a transparent preliminary estimate on the spot — in Hebrew and English, at any hour.

Under the interface sits a real quoting engine — the same prices published on the site, computed live from what you pick. Nine short steps, and on the other side waits a scoped, budgeted brief instead of a bare "hi, can I get a quote".

Inquiries arrive vague and at all hours, and quoting each one by hand eats time before you even know if it is a fit.

"Contact us for a quote" loses exactly the person who wants an answer now — they close the tab and move on.

  1. 01 / 05

    Pick a service

    It starts with what you are building — a website, a chatbot, a BI dashboard or an automation — then a package and add-ons. No confusing free-text field; you choose from clear options, and every choice sharpens the scope.

  2. 02 / 05

    Answer in plain language

    The brief builds step by step, with a progress indicator and questions in plain words — no technical jargon. You answer what you know; the form translates it into a scope of work.

    A step in the Smart Form questionnaire in light mode — plain-language questions with a progress indicator.A live quote — before anyone talks
  3. 03 / 05

    Watch the price move

    The estimate updates as you go — pick a tier or an add-on and the number moves. These are the same public prices published on the site, not a "we will get back to you".

    Comparing tiers and prices inside the Smart Form — the number moves as you choose.
  4. 04 / 05

    Confirm scope and consents

    Before sending, the form captures the full scope and the legal acknowledgements — with a signed record. Both sides know exactly what is on the table, before the first call.

  5. 05 / 05

    Send — and get an email

    The moment you submit, a confirmation email goes out and the lead lands automatically in the first column of our platform pipeline — qualified, priced and documented. No human needed to start.

The intro: four steps, and a price that appears as you go.
Fig. 1The intro: four steps, and a price that appears as you go.
A guided brief, step by step, with a progress indicator.
Fig. 2A guided brief, step by step, with a progress indicator.
It starts with an email.
Fig. 3It starts with an email.
The intro screen at night.
Fig. 4The intro screen at night.

It quotes while we sleep — and hands us a scoped brief, not just a "hello".

Tire-kickers drop off on their own, and whoever continues arrives at the call with the number already on the table. And the exact same idea can be built for any business that prices services — it is a product, not a one-off form.

Instant₪ estimate
24/7qualifies every lead
9 stepsto a scoped brief
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